THE conversation
THE conversation
starts here
starts here
FAQ
Common questions
answered.
Everything you need to know before booking a discovery call.
Who will I work with?
You'll work directly with me, Mimi, throughout the entire engagement. Unlocked is a collaboration, not a service, which is why I only work with a small number of clients at any one time — so you'll always have my full attention.
How long does a typical engagement last?
Unlocked is a minimum six-month engagement. Personal brand building takes time, and the results compound. The body of work you leave with will be built incrementally, with each piece informing the next. At the end of six months we'll assess where you are and decide together whether to continue, or whether you're ready to build on your own.
How is this different from hiring a ghostwriter or content agency?
A ghostwriter takes your ideas and polishes them. Unlocked is a different kind of collaboration where I will be part strategist, part editor and part thinking partner. The process isn't about capturing what you tell me; it's about excavating, stress-testing, and shaping your thinking into something more considered and strategic than either of us would arrive at alone. What you leave with isn't content produced on your behalf: it's a body of work that reflects your thinking at its sharpest.
How much of my time will this require?
Unlocked is designed for people who are already stretched. The excavation phase involves regular sessions — typically 45 minutes to an hour — where your job is to think, respond, and reflect. The strategy is developed collaboratively from there, with your input shaping the direction. As we move into content development, you'll provide ongoing raw material in a format that fits around your existing commitments. I take care of the structure, the editing, and the execution.
What happens in an initial conversation?
The discovery call is 45 minutes and entirely obligation-free. We'll explore your thinking, your goals, and where you are in your career — and I'll share how Unlocked might work for you specifically. It's as much about fit as it is about the work. If it feels right for both of us, we'll agree next steps. If it doesn't, you'll still leave with clarity on what you're building toward.
Who will I work with?
You'll work directly with me, Mimi, throughout the entire engagement. Unlocked is a collaboration, not a service, which is why I only work with a small number of clients at any one time — so you'll always have my full attention.
How long does a typical engagement last?
Unlocked is a minimum six-month engagement. Personal brand building takes time, and the results compound. The body of work you leave with will be built incrementally, with each piece informing the next. At the end of six months we'll assess where you are and decide together whether to continue, or whether you're ready to build on your own.
How is this different from hiring a ghostwriter or content agency?
A ghostwriter takes your ideas and polishes them. Unlocked is a different kind of collaboration where I will be part strategist, part editor and part thinking partner. The process isn't about capturing what you tell me; it's about excavating, stress-testing, and shaping your thinking into something more considered and strategic than either of us would arrive at alone. What you leave with isn't content produced on your behalf: it's a body of work that reflects your thinking at its sharpest.
How much of my time will this require?
Unlocked is designed for people who are already stretched. The excavation phase involves regular sessions — typically 45 minutes to an hour — where your job is to think, respond, and reflect. The strategy is developed collaboratively from there, with your input shaping the direction. As we move into content development, you'll provide ongoing raw material in a format that fits around your existing commitments. I take care of the structure, the editing, and the execution.
What happens in an initial conversation?
The discovery call is 45 minutes and entirely obligation-free. We'll explore your thinking, your goals, and where you are in your career — and I'll share how Unlocked might work for you specifically. It's as much about fit as it is about the work. If it feels right for both of us, we'll agree next steps. If it doesn't, you'll still leave with clarity on what you're building toward.
Let your thinking do the talking
If you've read this far, you already know whether Unlocked is for you. The next step is 45 minutes to explore your ideas, your goals, and whether this collaboration is the right fit.
Let your thinking do the talking
Let your thinking do the talking
If you've read this far, you already know whether Unlocked is for you. The next step is 45 minutes to explore your ideas, your goals, and whether this collaboration is the right fit.