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Tell me what you're building, and let's find the structure underneath it.


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Frequently Asked Questions
Do you work with agencies on a white-label basis?
Yes — a good portion of my work already happens this way. I've delivered brand positioning and purpose/values projects white-label through agency partners, in sectors including financial services and industrial materials.
Do you take on freelance, contract, or fractional roles?
Yes — all three. I previously worked fractionally (Head of Media at Vivace) alongside freelance and contract engagements, and I'm set up to flex between a few days a month and a defined project sprint, depending on what the work actually needs.
What kind of clients do you usually work with?
Primarily B2B organisations — financial services, data, and industrial/materials companies feature heavily in my background. What tends to unite them isn't sector so much as complexity: multi-brand portfolios, M&A, highly technical propositions, or businesses old enough to have real legacy equity.
What are your freelance rates?
Depends on scope, engagement type, and length of commitment — a day rate, a project fee, and a retainer all work differently. Rather than quote a blanket number here, the fastest way to get an accurate one is to get in touch with a bit of context on what you need.